Informed by an empirical analytical framework based on Clausewitzs theory of war, this study investigates al-Qaedas strategy to highlight potentially targetable vulnerabilities along the critical links of ends, ways and means. The thesis depicts the points of vulnerability with the greatest potential to sever the critical nodes between al-Qaedas ideology, actions, messages, and audience. The examination begins with a brief survey of theory, applied methodology, and key definitions. This is followed by a review of the history and origin of jihadi terrorism. Based on this foundation, the author investigates al-Qaedas strategy. Based on this inquiry, al-Qaedas communication strategy is dissected. The analysis of the implications and thereof derived recommendations completes the exploration. The author concludes that al-Qaedas strategy and its interlocked communication strategy, primarily motivated by fear, honor and interest, are inherently flawed, ideologically extremely restricted, and ineffective as a political coercive strategy. Given time, the malfunctioning and limited terroristic strategy will ensure al-Qaedas demise.